Cisco Webex Collaborations
Role - Creative & Design Direction
As a creative director, I led the creation of an overarching creative concept for Cisco Webex, showcasing 16+ partner brands across various mediums like OOH, social, and digital. With minimal initial direction beyond brand logos and colors, I designed a flexible template that allowed for easy customization while maintaining a sleek and modern aesthetic. Meticulous attention to colors and gradients ensured each version stood out, contributing to enhanced brand visibility and engagement.
Webex Partnership Video
Webex X McLaren
I had the opportunity to work on a multifaceted campaign for Cisco Webex in collaboration with McLaren, spanning Out-of-Home (OOH), banner ads, and print advertisements. The project aimed to synergize the cutting-edge technology of Webex with the innovative spirit of McLaren.
My role involved crafting visually compelling OOH designs, dynamic banner ads, and impactful print advertisements that showcased the partnership's strength and captured the essence of collaboration and innovation. Through meticulous attention to detail and creative direction, I ensured that each piece resonated with the target audience, effectively highlighting the combined strengths of Cisco Webex and McLaren.
The result was a cohesive and engaging campaign that not only elevated the brand presence of both entities but also communicated a powerful message of technological prowess and forward-thinking collaboration.
The Washington Post full page ad
