PROJECT LEMONADE 🍋
Role - Strategy & Creative Direction
Project Lemonade is a storytelling initiative that will do just that – take the lemons that this pandemic is handing us and make them into lemonade.* To really help our customer (aka our extended family, aka all of us) find new ways to squeeze more fun out of life, together.
TOGETHER
Encourage connection & bonding; letting her know that we see you, we hear you, we are you
FUN: family fun UGC / community
Share our followers’ moments and experiences around a specific theme (cozy, critters, etc.)
FUN: service based product recs
Who couldn’t use a little retail therapy right now? We know she still wants fashion, and value, but we also need to be conscious of what she’s really looking for right now – and what she’ll be wanting to shop for 6 months from now, too.
LIFE
Championing resilience & adaptation in a changed landscape
💙We also made fun giphy stickers for Instagram story 💙